Marketing and sales alignment is one of those non-negotiables for modern businesses to thrive and grow. That’s why integrating MarketDesign Consulting Inc. (MDCo) into the Compugen Group of Companies was a game-changer. MDCo brings proven expertise in bridging marketing with sales through process, data, tools like HubSpot, and CRM platforms. This approach helps deliver results that matter to customers across the globe.
“After working as the consulting firm of record for Compugen Systems Inc. in the U.S., MarketDesign engaged in a transformative rebrand and website design for its parent company, Compugen Inc. This launched MDCo on an exciting trajectory which resulted in joining the Compugen Group of Companies and amplifying the impact we are making in the tech space,” says Kara Rudy, Chief Operating Officer of MarketDesign Consulting; VP, Marketing of Compugen Inc; and Chief Marketing Officer of Compugen Systems Inc. “MDCo benefits from the resources and scale of Compugen, while Compugen benefits from a true market-led lens into our customers’ world. This enables us to deliver a more personalized and impactful experience all around.”
MDCo strengthens Compugen’s ability to align marketing and sales seamlessly — a crucial driver of consistent growth as Canada’s Technology Ally. With expertise in data-driven marketing, brand differentiation, and lead generation for Small and Medium-sized Businesses (SMB), Value-Added Resellers (VAR), and Managed Service Providers (MSP), and Not for Profit organizations MDCo adds value to every customer interaction.
At the core of MDCo’s success is its 6P’s of Progress framework — People, Prospecting, Platform, Plan, Process, and Pipeline. This proven methodology helps organizations align strategies, optimize engagement, and build sustainable pipelines for growth.
MDCo’s influence has already transformed Compugen, contributing to the company’s rebranding and reinforcing its role as Canada’s Technology Ally. By integrating data and insights, MDCo enhances collaboration within the Compugen network, creating a unified, customer-centric approach.
The team’s new Syracuse, New York, office serves as a hub for innovation, further connecting MDCo’s expertise with Compugen’s mission to help organizations realize new possibilities.
MDCo doesn’t just focus on business — it prioritizes giving back, raising $35,000 for cancer research since its founding in 2018. This aligns with Compugen’s values, reinforcing their shared commitment to community impact.
Compugen's longstanding commitment to community impact aligns seamlessly with MDCo’s mission to give back. Over the past year, this alignment has fueled initiatives that make a difference locally and nationally.
Together, Compugen and MDCo are redefining customer engagement. By blending Compugen’s tech expertise with MDCo’s marketing leadership, the Group is empowering organizations to dream, design, and deliver more effectively.
Explore other profiles in our Compugen Group of Companies series to learn how our collective expertise is driving innovation and delivering unmatched customer value.