Meeting the Moment: Canada-Based IT Services Provider Breathes New Life into its Corporate Identity
[Richmond Hill, ON] July 13th, 2023—Compugen Inc., Canada's only privately-owned and operated Technology Ally, is introducing a new look. The company is proud to reveal the rebranding effort of which all 1,500+ staff were invited to participate. The results showcase a refreshed logo with new tagline, personalized visual identity, and enhanced digital experience. The announcement solidifies Compugen’s position as a visionary leader in an industry that continues to reinvent itself.
"Compugen has evolved significantly since its inception in 1981—as has the world around us. The importance of technology in organizations highlights how important our role has become in supporting customers," said Harry Zarek, Founder and CEO of Compugen, Inc. "Our goal in this effort was to more closely align our outward image with our company mission: to help organizations realize new possibilities. We see this investment in our brand as reflecting our aspirations; we are excited for this next chapter in our company’s rich history.”
As part of the brand refresh, Compugen introduces a new tagline, Dream. Design. Deliver., emphasizing the company's role in guiding customers through the entire IT lifecycle—from initial consultation through to implementation, management, and optimization. It refers to itself as an “ally” in the technology journey.
“We recognized that the traditional technology partner terminology no longer applies here at Compugen,” continued Zarek. “We aren't only a VAR, or MSP, or Solution Provider, or Systems Integrator; Software Partner or break-fix team. We are so much more. We are your Technology Ally, committed to delivering experience by design. To put ourselves in a box distracts from our mission to help organizations realize new possibilities. We are human-centered and technology-enabled which means, at Compugen, technology is a conduit, but our people are the connection.”
With a keen focus on accessibility and compliance for all, this initiative revisited the way Compugen’s website is viewed, accessed, and experienced. The new design elements include an updated logo and colour palette, as well as an enhanced website and digital learning center (IT Buzz), offering resources and insights to help organizations navigate today’s hybrid working world. After careful consideration, brand workshops, visual elements surveys, and executive feedback, Compugen landed on its core colors of purple, green, and navy to signify loyalty, growth and sustainability, and legacy—underpinning where the company has been and what matters as it continues to grow.
"The tech industry is in a perpetual state of transformation. It is critically important for IT companies to adapt their brands over time to remain relevant in this space,” adds Terry Mirza, Chief Sales and Marketing Officer at Compugen, Inc. “We believe that our newly crafted brand captures the spirit of who we are, what we stand for, where we’ve been, and where we’re headed. Compugen has always been a people-first, experience-driven company and now our new verbal and visual elements emulate this culture.”
The company set out to further define its “World View,” showcasing the full depth and breadth of its capabilities across four key categories: Modern Workspace, Hybrid IT, Connected + Secured, Service + Delivery. Separate tiger teams of internal champions across the company participated in workshops to fully articulate the differentiation Compugen brings and how to ensure that all customers are met with an ally who delivers experience by design.
Compugen’s brand updates are rolling out across various channels and touchpoints over the next few months, creating a cohesive brand experience for customers and partners both on- and off-line. For more information about Compugen’s rebranding initiative, read the President’s Letter or visit the website at www.compugen.com.
About Compugen Inc.
As Canada's only privately-owned and operated Technology Ally, we help organizations realize new possibilities. To innovate industries, transform businesses, connect communities, and drive meaningful change, we must think bigger, reach broader, and act bolder. Through knowledge, curiosity, and collaboration, Compugen helps organizations deliver experience by design. This is what it means to be human-centered and technology-enabled. Get an ally in your technology journey. Visit www.compugen.com to start now.
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