Solution Snapshot
Crave’s system uses RFID reader panels mounted in or behind the fitting-room wall paired with an interactive touchscreen. As a shopper brings RFID-tagged garments into the room, the system instantly recognizes each item, displays what’s been tried on, surfaces related recommendations, and enables on-screen requests for different sizes or styles — all without the shopper leaving the room. Store associates receive request alerts on handheld devices and can respond directly to the fitting room.
Why it Matters for Retailers
Beyond a smoother customer experience, Crave’s platform converts fitting rooms from a “blind spot” into a rich source of operational intelligence: which items are tried and returned, which combinations drive purchases, and where sizing or assortment gaps exist. These insights help reduce lost sales, improve inventory decisions, and can even tighten shrink/shipment controls. Crave highlights that shoppers who use fitting rooms convert at materially higher rates, and some clients have reported measurable uplifts in conversions and basket size after deployment.
How We Built the IEC Demo
Our IEC install pairs a Times-7 antenna, a Zebra RFID Reader + UI components presented on an ELO I-Series display. Associate mobile alerts can be enabled to Microsoft Teams for Frontline or CRAVE’s own Associate App so visitors can see the full workflow — from a shopper trying on a garment to an associate fulfilling a size request and the analytics captured as part of shopper’s interaction with the garment. The demo is configured to show how reader tuning, UI prompts, and associate workflows can be adapted to different store footprints and product mixes.
For retailers looking to extend the experience to the check-out, Sitoo RFID-enabled Checkout Demo, can continue the journey to the front of the store showing how RFID at point-of-sale can eliminate manual scanning, shorten lines, and reduce walkouts, freeing staff to focus on service.
Interested in seeing the Crave Connected Fitting Room in action? Book a guided visit to Compugen’s Industry Experience Center for a live walkthrough and a discussion about integration, RFID tagging strategies, and expected ROI.
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